Partnered with NSLB - one of London’s most culturally influential athleisure brands to elevate community impact, brand collaborations, and long-term growth strategy.

Strategic lead for the Pixel FC Academy - a collaboration between Google Pixel and The Powerhouse Project.

The programme was designed to empower the next generation of women in sports media through football, creative education, and mentorship.

As Community and Cultural Lead for adidas GLITCH, I built brand credibility within London’s football scene, leading partnerships, influencer strategy, and App content.

A key moment was co-creating with Claire Rafferty, the first woman to wear the GLITCH boot, helping the project achieve new cultural relevance and engagement.

Co-created The OutRunners Marathon Academy - powered by Nike, in partnership with Run Crews cross London and ProDirect Running.

The goal of the project was to help diversify marathon running in London by supporting 150 first-time runners from underrepresented communities with expert coaching, gear, race access, and holistic wellbeing support.

Created the Coaching Queens Programme, a collaboration between The Powerhouse Project, Right to Dream, and Nike, empowering the next generation of female football coaches in Ghana and Egypt.

Partnered with BADU to evolve their marketing strategy – sharpening brand positioning, amplifying community impact, and creating a cohesive storytelling framework to engage partners, participants, and supporters.

Led The Powerhouse Project’s UEFA B Prep Programme, from concept to delivery.

The programme is now embedded into The FA’s long-term strategy to develop and elevate the next generation of female coaches.

I supported Football For Future on a landmark report uniting World Cup players, scientists, and football fans to reveal how climate change is reshaping the game - from threatened pitches to rising player advocacy and fan action.

Launched Nike’s new brand direction with a hyper-local focus on inspiring young people in Peckham to run, move, and own their streets through sport.