WORK

WORK

Pixel FC ACademy

Strategic lead for the Pixel FC Academy — a collaboration between Google Pixel and The Powerhouse Project — designed to empower the next generation of women in sports media through football, creative education, and mentorship.

youwasntder / nslb

Partnered with You Wasn't Der aka NSLB — one of London’s most culturally influential run crews — to elevate community impact, brand collaborations, and long-term growth strategy.

adidas glitch

As Community and Cultural Lead for the Adidas GLITCH project, I drove cultural relevance and brand engagement, including a co-creation with Claire Rafferty, the first woman to wear the GLITCH boot. I managed partnerships, led influencer engagement, created App content, while ensuring the project resonated with London’s football community and tracked key performance metrics.

Climate champions

Spearheaded the development of Nike’s Climate Champion Handbook in partnership with Football For Future. This pioneering initiative empowered athletes like Lotte Wubben-Moy and Kai Havertz to take action on sustainability, combining education on climate change with football's global platform to drive environmental impact.

Yoga & mobility for athletes

I’ve delivered yoga and mobility workshops designed specifically for athletes - combining breathwork, movement, and mindfulness to support both mental wellbeing and physical performance. These sessions help players build resilience, improve recovery, and stay connected to their bodies under pressure. I’ve worked with professional athletes including Birmingham City FC Women and Omari Hutchinson of Ipswich Town FC, tailoring each workshop to the demands of elite performance while creating space for rest, focus, and sustainable growth.

uefa b prep programme

Led The Powerhouse Project’s UEFA B Prep Programme — from concept to delivery — now embedded into The FA’s long-term strategy to develop and elevate the next generation of female coaches.

WOMEN’S SUPER LEAGUE

Directed the launch of the Nike x Women’s Super League partnership, featuring players like Fran Kirby and Lauren James, celebrating women’s football and amplifying the WSL’s visibility across the industry.

The OutRunners Marathon Academy

Co-created The OutRunners Marathon Academy — powered by Nike, in partnership with Run Crews cross London and ProDirect Running — to diversify marathon running in London by supporting 150 first-time runners from underrepresented communities with expert coaching, gear, race access, and holistic wellbeing support.

coaching queens

Created the Coaching Queens Programme, a collaboration between The Powerhouse Project, Right to Dream, and Nike, empowering the next generation of female football coaches in Ghana and Egypt.

peckham runs

Launched Nike’s new brand direction with a hyper-local focus on inspiring young people in Peckham to run, move, and own their streets through sport.