Sport has been in my blood from the start. From my dad talking Chelsea tactics as a kid to playing, coaching, and building in sport and culture – my world has been shaped by sport.

Ive travelled from London to Accra, New York to Barcelona and Tokyo working with companies like Nike, Google, Adidas, and Chelsea, always through the lens of Sport, Culture, and Wellness.

I’ve seen what happens when wellness is ignored – I’ve lost family to suicide, faced my own mental health battles, and found my anchor in movement: football, yoga, cycling, running, calisthenics, and hiking.

My lifestyle defines me. Training as a yoga teacher, running marathons across Europe, and living a lifestyle that honours our biology and the planet keeps me grounded. Organic food, daily movement, and reconnecting with nature are key.

Community is at the heart of everything. I’ve seen how sport breaks barriers and brings people together, but I’ve also seen how many miss out on those opportunities. That’s why I’m focused on creating space for those who haven’t had a head start – talent and potential aren’t limited by postcode or privilege.

Now, I work at the intersection of sport, culture, and wellness – helping brands and communities move with purpose, build with care, and make a real impact with bold, authentic actions.